ASSOS GUY

Assos ads always crack me up with the early 40's Euro guy helmetless but in a glans-like cap on a virginal white logo-free steed so immaculate and badass it even has a one-piece carbon bar/stem.

But this particular ad in the series takes the cake. Is he doing yoga? About to give his $400 saddle some deep, pounding love from behind? Or is he about to go ride?

And when he rides, does this mystery man even sweat? Doubtful.